Since 2002, NIDA and Scholastic Inc. have partnered to create Heads Up: Real News About Drugs and Your Body. This and science-based education series provides teachers and students with innovative resources about the effects of drugs, drug use, and addiction on the brain and body. New teen articles, classroom lessons, and student worksheets are created and distributed every school year through Scholastic’s in-school magazines, as well as Heads Up teacher. and student websites. 

View more about the Scholastic and NIDA Collaboration

HBO Addiction Project
Addiction banner

Produced by HBO in partnership with the Robert Wood Johnson Foundation, the National Institute on Drug Abuse (NIDA) and the National Institute on Alcohol Abuse and Alcoholism (NIAAA), the Addiction Project combines film and leading scientific research to shed light on the current state of addiction in America.

The HBO documentary called Addiction, first aired March 15, 2007. The 90-minute program, produced in partnership with the Robert Wood Johnson Foundation, the National Institute on Drug Abuse (NIDA), and the National Institute on Alcohol Abuse and Alcoholism (NIAAA), is aimed at helping Americans understand addiction as a treatable brain disease, as well as spotlighting new medical advancements.

See captionNIAAA Director Dr. Ting-Kai Li, NIH Director Elias Zerhouni, M.D., NIDA Director Dr. Nora Volkow with the Emmy Awards from the HBO Addiction project

The documentary explores many elements of drug and alcohol addiction, through the eyes of those who are addicted and those of the scientific experts working to better understand and treat this devastating disease.

Along with the film, this campaign includes community outreach, 13 additional segments about addiction and a web site that provides additional information about addiction. To view, go to (Dr. Nora Volkow's segment is 39:09 - 43:30).

Robert Wood Johnson Foundation has funded community activities that will be carried out around the country by Community Anti-Drug Coalitions of America (CADCA), Faces and Voices of Recovery, and Join Together.  They will conduct group events around the airing of the programs. There are some 30 communities targeted. More information about community events can be found on

NIDA has released Drugs, Brains, and Behavior - The Science of Addiction to complement this documentary on Addiction.

Two NIH Institutes Share Emmy Award for HBO's The Addiction Project (9/16/07)

Learn the Link - Send the msg

Behaviors associated with drug misuse are among the main factors in the spread of HIV infection in the United States.

Drugs can change the way the brain works, disrupting the parts of the brain that people use to weigh risks and benefits when making decisions.

The Addiction Performance Project

The Addiction Performance Project (APP) was a medical education program to help break down the stigma associated with addiction. Professional actors read from Act III of Eugene O’Neill’s Pulitzer Prize and Tony Award winning play Long Day’s Journey into Night then an expert panel responds to the reading. From 2011-2013, the APP was only a live audience event. In May 2013, the online version of this program was launched. The APP was developed and produced in partnership with Outside the Wire, LLC, and with the medical consultation from Elizabeth Gaufberg, MD, Harvard Medical School.

The Addiction Science Award

The Addiction Science Award is coordinated by the Friends of NIDA, a coalition that supports NIDA's mission. With scientific expertise from NIDA, the awards are given to three exemplary projects on the topic of addiction science. It is part of the Intel International Science and Engineering Fair (ISEF), the world's largest science competition for high school students.

NIDA Media Campaign Postcards

These postcards, produced by NIDA beginning in 2005, focus on the dangers related to the abuse of specific types of drugs and the dangers of drug addiction in general

NIH K-12 Lab Challenge Winning Experiments

In 2011, the National Institutes of Health’s K-12 Lessons About Bioscience (LAB) Challenge asked teachers, students, parents, scientists, and science enthusiasts to submit their favorite experiments for elementary, middle, and high school students. See the winning experiments.

PEERx - NIDA for Teens

Please note: PEERx has been discontinued and will no longer be updated.

PEERx was a free, online initiative designed to educate teens in grades 8-10 on the dangers of prescription drug misuse. The centerpiece of this initiative was "Choose Your Path," an interactive video that allowed the viewer to assume the role of the main character to "call the shots" in the story and watch the drama unfold. Other features of PEERx included an activity guide with step-by-step instructions for teens, fact sheets, colorful downloads that could be made into iron-on t-shirt decals, stickers, posters, and wallpapers.

See Prescription Drug Misuse: Choose Your Path Interactive Videos.

Science Education Drug Abuse Partnership Award Program (SEDAPA)

The National Institute on Drug Abuse funded new grants through its Science Education Drug Abuse Partnership Award from 1992-2013.  The purpose of the SEDAPA program was to fund the development and evaluation of innovative programs and materials for enhancing knowledge and understanding of neuroscience and the biology of drug abuse and addiction among K-12 students, the general public, health care practitioners, and other groups.

Past Public Services Campaigns

Jack & Jill (Keep your Body Healthy)

Jack and Jill

Launched - November 2001

"Jack & Jill," the first installment in our "Keep Your Body Healthy" campaign, illustrates for adolescents and young adults the harmful risks associated with engaging in risky sexual activities and the connection between drug abuse and contracting HIV/AIDS.

Television PSA, 30-second spot

Radio PSAs, 30-second spots

Game Plan (Keep Your Body Healthy)

Steroids? Not in my game plan. how about you?

Launched - February 2002, Relaunched - June 2005

"Game Plan," the last installment in our "Keep Your Body Healthy" campaign, encourages young men and women to work with what nature has provided and not "cheat" by using steroids and exposing themselves to the negative side-effects associated with these drugs..

Television PSAs, 60-second spots



Keep Your Brain Healthy

Brain Image - PET scan of health brain

"Keep Your Brain Healthy" uses scientific data to explain the effects of drug use on the brain and encourages parents to talk to their children about the dangers of drugs.

Television PSAs, 30-second spots